Hi-res editorial photo of the founder,
ideally seated or in a real session setting.
Comes from upcoming photo shoot —
see Section I of Round 2 question pack.
Built from frustration, designed for standards.
I'm Nadia. During COVID, I was seven months pregnant with my first child and working in a director-level role at a multinational. The pressure of corporate leadership through a pandemic, while preparing to become a parent, forced me to rethink everything — what kind of work, life, and future I actually wanted to build.
Leaving the security of a corporate career while pregnant during one of the most uncertain global periods was a major personal and professional risk. It also became the turning point that pushed me to build something I genuinely believed was missing in the market.
Together with my partner — who came from the same kind of international corporate background — we decided to combine what we knew: multinational discipline, operational rigour, and premium customer service. And to apply it to a sector that desperately needed it.
We are both French. We had spent years across London, France, and multicultural corporate environments. We grew up around five-star hospitality standards — in restaurants, hotels, customer experience, and operations. And yet when we became clients ourselves, trying to book home wellness in Dubai, none of what we expected existed.
Therapists arrived inconsistent. Hygiene was patchy. The setup was improvised. Most of the market was dominated by booking aggregators with no standards, and — frankly — by providers who were not even offering professional wellness at all. Almost no one cared about the linen, the music, the welcome, the consultation, or the closing ritual — the things that make a session genuinely feel five-star.
That gap is the entire reason Maison Privée Arabia exists.
We did not want to build another spa. We wanted to bring real five-star hospitality standards — the kind you would expect from a luxury hotel — directly into your home. Every detail, from how a therapist is recruited and trained, to how the setup is presented, to how we communicate before and after a session, was designed deliberately.
Five years on, Maison Privée Arabia is one of Dubai's leading luxury home wellness brands — with a full-time team of 10 in-house therapists, trusted by private clients, corporate teams, and high-end residences across the UAE.
Editorial shot of a session being set up:
linen, oils, candles, equipment.
From photo shoot.
Five-star is a protocol, not an adjective.
Anyone can write the words "luxury" and "five-star." We define ours the way a hotel spa would — as a written operational standard. Below is what those words actually mean inside Maison Privée Arabia.
Each of the six cards needs 3–5 specific, real proof points (or planned standards). See the Defining 5-Star & Luxury brief — sent separately.
Materials
- [NEED: Linen brand + GSM — e.g. 600 GSM single-use cotton]
- [NEED: Oil brand(s) used in standard / premium services]
- [NEED: Massage table brand + model]
- [NEED: Candles / diffusers / scents used]
Presentation
- [NEED: The opening ritual — what therapist sets up before greeting client]
- [NEED: Welcome moment — how the client is greeted, what is said]
- [NEED: Music protocol — pre-curated playlist? client choice?]
- [NEED: Closing ritual — what happens at the end of the session]
People
- [NEED: Therapist screening process — interviews, trial sessions]
- [NEED: Minimum training hours before a paying client]
- [NEED: Mandatory uniform + branded kit standard]
- [NEED: Licenses — DHA / DED — confirm + share PDF]
Process
- [NEED: Pre-session client briefing — how & when]
- [NEED: In-session consultation script / health intake]
- [NEED: Post-session follow-up — timing + content]
- [NEED: Complaint resolution SLA — within X hours]
Privacy
- [NEED: Client confidentiality protocol — what we never share]
- [NEED: NDA / discretion policy for VIP / corporate clients]
- [NEED: Photo / social policy — what we never post]
- [NEED: Data handling — how client info is stored]
Consistency
- [NEED: How QA is audited — internal mystery visits? checklists?]
- [NEED: Repeat-client rate — actual number, e.g. 68%]
- [NEED: Post-session satisfaction tracking / NPS]
- [NEED: Operations QA visit cadence — quarterly?]
The discipline behind every session.
The home wellness industry in Dubai is largely unregulated. We treat ours like a hospitality operation — with the same screening, training, hygiene, and quality assurance protocols a luxury hotel spa would run.
Therapists are recruited through [NEED: source/channels], interviewed in person, trial-tested on a real session, and background-checked. [NEED: % of applicants who make it through]
Every therapist completes [NEED: training hours] hours of Maison Privée onboarding before meeting a paying client — covering our setup ritual, communication standards, and treatment protocols. [NEED: ongoing training cadence]
Single-use linens, sanitised tools per visit, sealed product opening in front of the client, and [NEED: any other hygiene SOPs — UV / autoclave / etc.]. Hygiene standards retained from COVID onwards — not relaxed.
Every session is followed by a satisfaction check within [NEED: hours] hours. Quarterly internal audits, client feedback loops, and a [NEED: %] repeat-client rate as our north star.
As featured in & trusted by.
The Signature Maison Privée Massage
A bespoke fusion ritual built around a warm herbal potli and layered with techniques drawn from Swedish, deep tissue, Thai and aromatherapy traditions. It is our most-requested flagship treatment — designed for those who want one session that does it all: deep warmth, targeted release, gentle stretching, and the sensory calm of carefully chosen essential oils.
Because it layers four proven modalities around the warm potli ritual, this house treatment delivers the calm of a spa experience and the therapeutic depth of clinical bodywork — in a single home session, across Dubai.
Explore the Signature MassageTamani Arts, 15th Floor, 1559
Business Bay
Dubai, UAE
Maison Privee LLC
DED Licence No. 931772
TRN 104725844500001
A note on the name
Maison Privée Arabia (maisonprivee.ae) is a luxury at-home wellness brand in Dubai, operated by Maison Privee LLC, founded by Nadia Bellilita in 2021. We are not affiliated with Maison Privee holiday rentals or themaisonprivee.com — these are separate, unrelated brands operating in property management and short-term rentals. Different brand. Different industry. Different ownership.
Editorial close-up of a session setting:
linen, candles, atmosphere.
The five-star wellness experience — at home, tonight.
Available across all Dubai areas · 7 days a week · 11AM–11PM